panel tab · one of 10 7 sections free, no counter
Convert
Will this page turn a visitor into a lead, and what is stopping it?
Whether the page turns a visitor into a lead: the first screen, where the eye lands, the buttons, the reasons to trust it, the forms and the pricing.
Reach it Press ⌘ + K on any tab and type convert. Ctrl + K on Windows and Linux
A page that does not convert rarely fails in one place, so this tab reads every place it usually does from one pass over the document. First screen and Attention ask whether the headline and the main button are what a visitor actually sees; CTAs and Trust ask whether the button is the strongest thing on the page and whether anything nearby gives a reason to press it; Friction and Pricing are what happens after the press. Tracking checks that somebody would know. Every reading is free and none of it leaves the browser - the report, the spreadsheets and the saved readings for a before and after are what Pro adds.
in the panel · free, no counter
What the Convert tab is made of
7 sections, in the order the panel draws them- First screen
- Headline, supporting line and main button above the fold, and what else fills it.
- Attention
- Where the eye is predicted to land first, and whether the main button is among it.
- CTAs
- Every call to action scored for prominence, with the competing and vague ones named.
- Trust
- The reasons to believe the page gives, and the ones missing where the decision is made.
- Friction
- What each form costs to fill in, field by field, with the fixes that save the most.
- Pricing
- The pricing table read back into rows, with the recommended plan and the annual offer.
- Tracking
- Analytics on the page, events pushed so far, experiments running, buttons with no hook.
101 tools beside this tab · no host permissions · three free audits